Fri Period Wins Bronze at the 2025 Sexual Wellness Awards: A Win for PFAS-Free Period Car

What if your period underwear was not only leakproof and comfy, but also free from toxic chemicals and part of a global movement to smash stigma? That’s exactly what we’re building at Fri Period — and we're so elated the world is noticing.

We’re beyond proud to share that Fri Period has been named the Bronze Winner in the Menstrual Wellness Champion Category at the 2025 Sexual Wellness Awards, hosted by the respected team at @thesxwa! 🏆 This recognition is more than a shiny title. It’s a moment that validates everything we stand for: comfort, sustainability, transparency, and empowerment.

Why Being PFAS-Free Matters

Let’s talk about the elephant in the gusset: PFAS chemicals. Often called "forever chemicals," PFAS (per- and polyfluoroalkyl substances) are synthetic compounds found in many products — including some period panties — due to their water- and stain-resistant properties.

The catch? PFAS have been linked to a variety of health concerns, including hormone disruption, immune system interference, and reproductive issues. When you’re bleeding, the last thing you want is harmful chemicals chilling that close to your most sensitive areas. 

That’s why Fri Period products are made without using PFAS. Always have been, always will be. We use organic cotton, bamboo viscose, and safe, sustainable fabrics that don’t mess with your health or the planet.

Our underwear is certified non-toxic and made with OEKO-TEX Standard 100 certified cotton — so you can feel confident about what’s touching your skin.

Changing the Narrative Around Periods

Periods are natural. Periods are powerful. Periods are not dirty, shameful, or something to be whispered about in bathroom stalls. At Fri Period, we’re done with the hush-hush era. We're building a new narrative where talking about your menstrual cycle feels as normal as chatting about your weekend plans.

This award is a testament to that mission. We’re not just selling period underwear without PFAS — we’re selling freedom. Freedom from shame. Freedom from discomfort. Freedom to choose better.

More Than Just a Pair of Undies

So what makes Fri Period underwear stand out?

• Designed to be PFAS-Free & Non-Toxic: No hidden nasties. Just clean comfort.
• Sustainable Materials: Organic cotton, bamboo viscose, and moisture-wicking fabric that’s kind to your body and the Earth.
• Award-Winning Comfort: Designed to feel like a hug for your uterus. Seriously.
• Machine Washable: Easy to clean, built to last.

We’re not in the business of creating “just another product.” We’re solving problems other brands avoid — like harsh chemicals, uncomfortable gussets, and a complete lack of transparency. We’re building tools for body literacy, confidence, and care.

"Our community inspires everything we do. This award belongs to every single person who said no to shame and yes to better period care." — Nina & Amy, co-founders of Fri Period

The Future of Menstrual Care is Inclusive, Sustainable & Shame-Free

Winning the Bronze Menstrual Wellness Champion Award isn’t just a win for us. It’s a signal that change is actually happening. More brands, more people, and more conversations are saying what we’ve always known: periods deserve respect, quality care, and open dialogue. We all deserve that.

We believe:

• Your hygiene products shouldn’t come with a side of chemical exposure.
• You have the right to choose comfort over compromise.
• Talking about menstrual flow should be met with nods, not nervous silence.

And with every order, comment, and conversation, we’re getting there - together!

Join the Movement

Ready to try PFAS-free period underwear that actually works? Want to ditch shame and choose comfort instead? You're in the right place.

👉 Shop All Period Underwear 👉 Learn About Cycle Tracking 

Let’s create a world where every person with a period feels seen, safe, and supported.

FAQs

1. What does PFAS-free mean in period underwear? PFAS-free means our underwear is made without toxic "forever chemicals" often found in waterproof materials. Your body and the planet deserve better.

2. Is Fri Period certified non-toxic? Yes. Our products are made from OEKO-TEX Standard 100 Certified Cotton and are rigorously tested to ensure safety and non-toxicity.

3. What’s the difference between PFAS-free and organic? Organic means our materials (like cotton) are grown without pesticides. PFAS-free means we don’t use harmful chemicals or liquid impermeable barriers. We do both.

4. Where can I buy Fri Period underwear? Right here on our site! Head to All Period Underwear to browse.