An easier, comfier period.

Ethically made, planet-friendly & non-toxic period underwear

You deserve better.

Fri is pronounced free, and that’s exactly how we want you to feel. We’re a female-founded period underwear brand on a mission to make periods cleaner, comfier and more planet-friendly.

Period underwear

Styles for every shape and flow
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Accessories

Period-enhancing products
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Clearance

Grab them before they're gone!
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Award-Winning Period Underwear

Winner of the Bronze Menstrual Wellness Champion Award at the 2024 Sexual Wellness Awards.

We're pretty on the inside, too

Fri Period's unique printed gusset eradicates "stain shame" and empowers you to celebrate your natural bodily functions.

Ethically made

Eco-friendly

Organic cotton & bamboo

Period-proof

Why Fri Period

With 1.8 billion of us menstruating each month, we're on a mission to make periods better - for you, and for the planet.