You deserve better.
Fri is pronounced free, and that’s exactly how we want you to feel. We’re a female-founded period underwear brand on a mission to make periods cleaner, comfier and more planet-friendly.



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Award-Winning Period Underwear
Winner of the Bronze Menstrual Wellness Champion Award at the 2024 Sexual Wellness Awards.
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View allWe're pretty on the inside, too
Fri Period's unique printed gusset eradicates "stain shame" and empowers you to celebrate your natural bodily functions.

Ethically made

Eco-friendly

Organic cotton & bamboo

Period-proof
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Why Fri Period
With 1.8 billion of us menstruating each month, we're on a mission to make periods better - for you, and for the planet.