Small Business, Big Heart

Discover what makes us different

From the fabrics we use to the values we live by

Shop All →
Our Mission

We created Fri Period because we wanted to make periods better—for our bodies and for the planet.

This desire feeds into every part of our business. We believe making the right choice is more powerful than shortcuts and profit.

Because with 1.8 billion of us bleeding each month, we all deserve better.

Our Values At A Glance

Icon showing Fri Period underwear is made without using PFAS

NON-TOXIC, BODY SAFE MATERIALS

Made without using PFAS or other toxic nasties—because you deserve peace of mind.

Icon showing Fri Period underwear is eco friendly

SUSTAINABLE FROM START TO FINISH

Our sustainable design is built to last (and even packaged in a compostable & biodegradable bag).

ORGANIC COTTON & BAMBOO

Breathable, soft, and naturally moisture-wicking.

Icon showing durablity

ETHICALLY MADE

Manufactured in a certified facility that ensures fair labor and supports menstrual equity.

Icon showing durablity

BUILT TO LAST

Durable and quality products designed to last for years

Teal heart outline on a white background

WOMEN-OWNED

Fri Period is made for menstruators by menstruators

Read about our commitment to ethical manufacturing

Small business, big heart

Fri Period was started by two friends, Nina & Amy.

Nina has a masters degree in Human Rights Law and is passionate about supply chain transparency and menstrual equity.

Amy is a zoologist with a background in conservation education. Sustainability is her jam.

Woman wearing period underwear
Meet our

Classic Period Brief

Shop Now
Group of women wearing period boxers
Meet our

Period Boxers

Shop Now
Fri Period underwear in a row

Bundle + Save

Explore Bundles
Woman wearing low-rise hipsters
Meet our

Period Hipsters

Shop Now

Hear from our customers

★★★★★

“I feel comfortable and secure no matter how heavy my period is."

Clare B
CA
★★★★★

Super comfy, no leaks, no odor, no stress.

Lara G
Belgium
★★★★★

“These are miles comfier and cooler than Modibodi.” 

Joy
Perth, WA
★★★★★

“It actually works! No leaks all night.”

GG
IL
★★★★★

“I needed these. Comfortable, smart, and no stain anxiety.”

Asha
WI