Why Period Undies Are Taking Australia by Storm
If you’ve scrolled through TikTok or walked into a chemist lately, chances are you’ve seen the buzz: period undies are in. Not just a niche fad, these comfy, leak-proof beauties are changing the way Australia handles periods - and honestly, it’s about bloody time.
So why is everyone swapping pads and tampons for these reusable wonders? Admittedly, we're a little bit biased but let’s dive in.
What Are Period Undies, Really?
Period undies are exactly what they sound like - underwear that absorbs your menstrual flow and discharge. But not the kind you cringe at when thinking of high school sports days and awkward leaks. We’re talking modern, stylish, tech-savvy underwear that’s designed to hold menstrual fluid without you feeling wet, bulky, or like you’re wearing a nappy.
👉 Explore Fri Period's collection of super comfy period undies
They’re washable. Reusable. Comfortable. And downright game-changing. These are not your average briefs—think breathable layers, anti-microbial lining, and outer layers designed to keep leaks locked in (yup, even if you feel like a live reenactment of Niagara Falls when it's the time of the month!). Whether you’re looking for cotton period underwear or hybrid 2-in-1 period undies, the options are endlessly better than what we had before.
Why Australia Is Embracing the Period Undies Revolution
Australia has a knack for catching on to what matters - and when it comes to period care, practical + planet-friendly is the name of the game. Here's why so many Aussie women have switched to Fri Period underwear:
Sustainability Meets Style
Over 300 million disposable period products end up in Aussie landfills every year. That’s not just messy - it’s unsustainable.
Enter period underwear Australia can be proud of: breathable, reusable full brief period underwear made from materials like organic cotton and bamboo. You get the protection you need without clogging up the planet.
Comfort That Doesn’t Compromise
Let’s be honest - pads can feel like wearing a mattress. Tampons can be dry and awkward. Menstrual cups? Not for everyone (although we dig them for their earth-friendly street cred).
But period undies? You slip them on like regular underwear, and boom - you’re covered. Whether you’re curled up on the couch or powering through your workday, comfort is a non-negotiable. And with Fri Period’s range of bloody comfy period undies, it’s a guarantee.
Cost-Saving, Period-Positive Vibes
One pair of undies can replace hundreds of disposable period products over its lifetime. That’s not just good for the earth—it’s a win for your wallet.
Plus, let’s talk about the emotional cost of those last-minute, "oh cr@p I ran out of tampons" panic runs. With period undies, you’re always ready. It makes your period routine smoother, calmer, and a whole lot cheaper - especially for those navigating their first period.
The Truth About Disposable Products
Disposable pads and tampons often come with bleach, plastic, and synthetic fibres - not exactly what you want near your most sensitive bits. Not to mention the waste and environmental damage.
Period undies? No hidden nasties. Just layers of fabric designed to wick moisture, trap menstrual blood, fight odour and lock in leaks. The anti-microbial layer also keeps bacteria at bay and helps maintain freshness.
Why Fri Period Undies Stand Out
Not all period underwear is created equal. Here’s what makes Fri Period a favourite among Aussie bleeders:
Made for Aussie Bodies & Budgets
Fri Period is proudly female-founded in Australia (and we're in the US too!) by Nina and Amy in 2023 - two mums who were fed up with the lack of comfy, conscious options on the market. Their underwear is designed for real bodies, real flow levels (yes, even heavy flow), and real-life moments (hello surprise first period at brunch).
Our Leak-Proof Tech (Without the Plastic Wrap Feel)
No crinkly gussets here. Fri Period uses clever layering - moisture-wicking, absorbent, and leak-proof - with a soft outer layer that keeps you dry and confident all day. Unlike other brands, ours are made with intention, from sustainable fabrics, and prioritise your comfort over corporate shortcuts.
Plus, we’re made without using PFAS, parabens, and all the other nasties. Just clean, comfy briefs that work.
How to Make the Switch
Ready to join the movement? It’s easy:
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Start with 2–3 pairs to cover your flow days
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Choose the absorbency level that matches your cycle
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Rinse after wear, then cold wash and hang dry
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Repeat for years of leak-free living
Hot tip: Grab a waterproof wet bag to make laundry a breeze! If you’re just getting started, check out our starter bundle curated for first-timers.
The Bottom Line: Ditch the Waste, Not the Comfort
The shift toward period proof undies isn’t just a trend - it’s a revolution. One that prioritises comfort, sustainability, and empowerment.
Australia is leading the charge, and we’re so here for it. Want in? Shop the range now and experience the difference for yourself.
Because every period deserves better. And so do you.
FAQs
1. Are period undies really hygienic?
Yes! When washed properly, they’re just as hygienic - if not more - than disposable period products.
2. How many pairs do I need?
Start with 3–5 pairs depending on your flow and laundry schedule.
3. Do they smell?
Nope. Fri Period undies include an anti-microbial layer to keep odour at bay.
4. Can I wear them all day?
Absolutely, especially if you choose the right absorbency for your menstrual flow.
5. What’s the best way to wash them?
Rinse in cold water, pop them in a cold wash, and hang dry. Easy as.
