A cleaner, comfier & more sustainable period

5-Star Reviews

Made without toxic nasties

Built To Last
You deserve better.
Fri is pronounced free, and that’s exactly how we want you to feel. We’re a female-founded period underwear brand on a mission to make periods cleaner, comfier and more planet-friendly.
A Gift From Us To You
Until June 8, buy any 3+ pairs of period underwear, and get a free wash bag on us!
Hear from our community
As Seen In
Real reviews
"Wearing these has changed my period"
Hard-working, extremely comfy and kind to your skin (& the planet!).
Say goodbye to stain stress
Our unique printed gusset blends in beautifully with any stains
Why switch to Fri Period:

Made without PFAS or nasties
Don't stress about what you're putting on your skin

Leak-proof tech
Each pair does the work of 3 regular pads or tampons

Women-owned
Made for menstruators by menstruators
Why Fri Period
With 1.8 billion of us menstruating each month, we're on a mission to make periods better - for you, and for the planet.