You deserve better.
Fri is pronounced free, and that’s exactly how we want you to feel. We’re a female-founded period underwear brand on a mission to make periods cleaner, comfier and more planet-friendly.
As Seen In
Real Reviews
"Wearing these has changed my period"
Hard-working, extremely comfy and kind to your skin (& the planet!).
We're pretty on the inside, too
Fri Period's unique printed gusset empowers you to celebrate your natural bodily functions.

Ethically made

Eco-friendly

Organic cotton & bamboo

Period-proof
Why Fri Period
With 1.8 billion of us menstruating each month, we're on a mission to make periods better - for you, and for the planet.