

A cleaner, comfier, more sustainable period
ORGANIC COTTON & BAMBOO PERIOD UNDERWEAR
Excellent 4.9 | 1000'S of Happy Periods
You deserve better.
Fri is pronounced free, and that’s exactly how we want you to feel. We’re a female-founded period underwear brand on a mission to make periods cleaner, comfier and more planet-friendly.
Read our latest reviews





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.





You can tell that the quality of these are so much better than other period underwear brands. The customer service is absolutely amazing!





I've tried several brands of period underwear, but this one stood out. The coverage was noticeably better—especially on heavier days. The fabric felt like higher quality compared to others I've used.





The absorption seemed super good. SUPER comfortable. I am so happy I gave these a try because so far they are making me a really happy customer.





I wanted a boxer style for overnight. These were the only brand I found that actually used cotton in the gusset, which was very important in my search. I absolutely LOVE these. I have been converted.





For the first time in forever, I now have a reliable pair of period undies where I don’t need to have backup pads on hand. I can wear these with confidence all day long/





My period is pretty heavy and these did the job. They were comfortable and leak-free all day. Also really like wearing them at night as doesn’t “feel” like I’m wearing anything.
As Seen In

Gorgeous Printed Gusset
Say Bye to Stain Stress!

Better For Your Body
And For The Planet!

Easy Care
Simply Wear, Wash, Repeat!
Hear from our community
"Wearing these has changed my period"
Hard-working, extremely comfy and kind to your skin (& the planet!).
Our Story
With 1.8 billion of us menstruating each month, we're on a mission to make periods better - for you, and for the planet.